The Strategy That Will Fix Health Care
As such, adopting O2O results in cost savings and increased profits sports massage by keeping staff to a minimum level and serving more customers in a given time . 60The above discussion underlines the importance of positive word-of-mouth and customer recommendations as one of the most potent sources of enlarging customer portfolios. The comments and recommendations provided by customers create a sense of assurance, transparency and security among potential customers that they will receive goods/services worth their money. Customer comments and feedback often provide better and more independent understanding of the product or service being offered, and facilitate informed decision-making. It is defined as “e-commerce that combines searching and booking products or services online, and consumption in brick-and-mortar stores” (Wan, Chen, 2019, p. 153). Some examples of O2O include Dianping.com (a restaurant/food delivery business), TripAdvisor and Didi (taxi/trans...